The average adult internet user spends more than 36 days a year engaged on social media platforms – that’s over a third of the total amount of time we spend online. Including instant messenger apps like WhatsApp and Facebook Messenger the average UK internet user has 6.8 active social media accounts.  Even if you are

If I had a pound for every time someone told me things like “email is dead” or “young people don’t use Facebook” or “Pinterest just isn’t relevant to me because my target audience is male” I would be a rich man. We read, hear talk of and form our own opinions about these types of

Have you ever stopped to think about how your audience spends their time online and how much of their attention is focused on shopping?  According to the 2020 Global Digital trends report published by We Are Social and Hootsuite, the average adult human now spends 6 hours and 43 minutes a day online – that’s