Home - Feral

Marketing That Matters

We build powerful brands with authentic marketing that people actually care about

services

digital strategy

Here at feral we think great marketing begins by answering two questions:

Who? we want to reach; and

What? we uniquely have to say

Our unique process brings your audience, how they think and how you can uniquely engage them into clear and sharp focus.

pillar content

We produce compelling original content that stars you and your team and expresses your authentic voice.

From immersive podcasts to entertaining video and inspirational blog posts we craft content that people love and look forward to – at the frequency and scale to get you noticed and accelerate the growth of your tribe.

social amplification

Great content deserves a big audience. We know how to use social media to reach yours.

We amplify every story in a multitude of different ways – covering every angle and pulling the right triggers to get your audience engaging with and sharing your content as widely as possible – rocket fuelling your tribal growth.

social campaigns

Running ads on Facebook, Instagram, Linkedin and Pinterest can be one of the most cost effective ways to scale…

…but staying on top of algorithms, audiences and creative can be tough.

We take out the guesswork and do the heavy lifting to produce campaigns that deliver results. Fast.

performance websites

Your website is so much more than just another marketing channel. It’s the catalyst that glues everything together and the place where the real engagement happens.

We build beautiful, immersive, high performance websites to attract and engage your audience and keep them coming back for more.

24/7 website support

Keeping your website finely tuned, secure and up to date can be costly – and dealing with emergencies can be painful.

Our website support plans offer 24/7 uptime monitoring; round the clock emergency support; plugin updates; daily performance optimisation; custom security and even unlimited edits for an affordable fixed monthly fee.

our approach

You have something very special to offer.

You have seen with your own eyes how it makes people feel.

You want the world to know.

Reflect for a moment on your own busy, hectic life.

How theres always too much to do and not enough time.

How preciously you guard time doing the things you care about.

And how much you hate it when those moments are interrupted.

The people you want to reach are busy getting on with their hectic lives too.

In truth, they spend a tiny fraction of their time thinking about you or the stuff you have to sell.

So why do so many of us fall into the same marketing trap? Talking about ourselves to whoever we hope might listen?

There must be another way…

help don’t sell

Relationships are built on trust. Trust usually happens when we help each other.

We help brands build relationships through uniquely helpful content that people actually care about.

We generate unstoppable brand attention, engagement and trust and build loyal tribes.

about

Feral was set up by Roddy McLean – an experienced digital marketer and e-commerce expert with a background building successful online businesses.

In his last corporate role Roddy spent 7 years as the global head of digital marketing for a $100M+ US based e-commerce business. In 2016 he launched his own successful e-commerce business selling home décor products, quickly establishing the brand as one of the key players in the UK home interiors market. He also runs a successful digital marketing and e-commerce consulting business.

“I came up with the idea for Feral from my consulting work. I meet so many businesses who are struggling to build scaled attention and trust online and it struck me that most of us tend to make the same mistakes – not spending enough time to really get to know the people we want to reach and spending too much time talking about ourselves and our products instead of helping. This is where I hope Feral can help.” Roddy McLean

clients

testimonials

We have worked with Roddy and the team a number of times over the last few years and have always been delighted with the work they have done for us. Roddy is an exceptionally experienced creative digital marketer with an amazing ability to assess the situation, cut through all the noise and zero in on the right strategy to generate the maximum level of attention and engagement.

Roddy has an exceptional knowledge in Digital Marketing and a fantastic ability to break a complex subject down and personalise it so that every client he works with fully benefits from his support. Whilst his focus area has been digital marketing in our work together Roddy has a full understanding of business and strategy and is extremely enthusiastic and passionate about helping businesses - his goal will always be to help you achieve your business goals

We worked with Feral on a business and social media strategy project for Wedi-Quette and The Press Pod. Our management team have a marketing and PR background, however Roddy's in depth digital marketing knowledge and understanding was able to delve deeper into our voices, processes and ambitions to create a fantastic vision for our business. Roddy is incredibly easy to work with and he has assembled a great team. We couldn't recommend them more!

Running a Holiday Let Rental Agency, we are working within a very competitive sector and as such we need to ensure that our online efforts are effective. Feral helped us to evaluate our current position and where we wanted to get to and then helped us to put together an effective digital strategy to allow us to work towards our business goals. It has helped us get a much better understanding of our target market and how to communicate with them to get better engagement. The process was enjoyable as well as insightful and I’m pleased to say we’ve already started to see the benefits with an increase in our social following and more direct bookings for our properties. I would not hesitate to recommend Roddy and the team and hope to continue working with them as our business grows.